Alois Schaufler opened one of the first hotels in Atlantic City in 1854. The wooden structure, which would seem modest by today’s hotel standards, was a center of activity due to its location on North Carolina Avenue next to the city’s original railroad depot. Some early sources suggest that the hotel’s name may have originally been “The Rail Road,” to capitalize on the fame of its neighbor. Schaufler’s Hotel was an especially popular spot for German tourists in Atlantic City. Alfred Heston even recorded in his Annals of Atlantic City that “a visitor had not completed his round of sight-seeing until he had experienced the pleasure of a night in the Bohemian atmosphere” of the hotel’s garden. The most famous feature of Schaufler’s Hotel, however, was its “beer bell,” which was rung every time a new keg of beer was tapped in the hotel’s bar, enticing patrons from all over the city. Schaufler’s Hotel was torn down in 1900, and the bell was later donated to the Atlantic City Library.  H009.Schauflers001 
 

For more information, see these resources in the Atlantic City Free Public Library, Atlantic City Heritage Collections:

Local History Subject Files – Hotels
City Directory, 1872
“Annals of Absegami, Vol. 2” Heston Coll. 974.984Hes

 Schaufler's Hotel, with railroad tracks visible in the foreground.
From the Atlantic City Heritage Collections, H009.Schauflers001.
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